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6 Great Storytelling Tips For Bloggers
by: Kenneth Cossin Coming up with topic ideas for your blog can be very frustrating at times. Below, I offer some great storytelling tips to help get your content ideas flowing. If you need more blog...
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Communicating through Color
by: Kenneth Cossin Using color effectively in all kinds of imagery is a great tool to enhance your non-verbal or written communication. Businesses, entertainers, marketers, the media, and so on use...
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6 Ways To Increase Your Social Value
by: Kenneth Cossin Building social value or clout requires a lot of time and effort. Therefore, planning out your journey to success can be daunting. I offer you six tips to get started. Be diligent in...
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7 Tips to Creating Great Video to Increase Your Audience
by: Kenneth Cossin With how easy it is today to create video, we, as bloggers, need to think of how to leverage video content to increase traffic to our site. I will give you some video tips that are...
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Check out some of my most recent curated content in Cossin’s Corner Deux! http://paper.li/Kenneth_Cossin/1342551628Filed under: Ideas, Marketing and Advertising, Media
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What the Hashtag!
by: Kenneth Cossin How to Properly Use a Hashtag in Your Social Media What the Hashtag! Don’t freak out! I am sure that you have seen the proliferation of the hashtag on television today, and you may...
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Consumer Behavior and the Cultural Marketing Landscape
by guest author: Dr. David S.B. Butler The marketing planning process is initiated by setting goals that may be articulated as mission statements for a specific campaign or relationship with a client...
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Culture as the Foundation of Customized Promotional Content: An Online and...
guest post by: Dr. David S.B. Butler Cultural Marketing and Cultural Context Cultural marketing represents 1) research evaluating the impact of cultural context to consumer behavior cultureandconsumers...
View ArticleEmerging Technology in Marketing
by: Kenneth Cossin We began to see a shift in traditional marketing with the advent of the Internet, social media, blogs, and other forms of digital technology in the mid and late 1990s. This movement...
View ArticleEthnographic Consumer Research: A Cultural Marketing Tactic to Enhance...
Guest post by: Dr. David S.B. Butler Culture influences consumer behavior and should not be overlooked by Digital Marketers (Chaffey 2005). Raw numbers produced by Digital Analytics reports do not...
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